"The Ultimate objective of any business should be to deliver superior value to the customer. A firms ability to do this depends a lot on its capability to read contextual change and reorient its business strategy. HR plays a critical role in the execution of such strategic forays, simply because at the head and hub of these changes are people who work for that company. And if HR fails to respond to such changes and adapt accordingly, then the execution suffers a major blow. This case is built around the contextual changes that happened in the insurance milieu in India and how Live Strong Life Insurance responded to such changes both from the business standpoint and from the HR viewpoint, creating superior value for its stakeholders. It also analyses how HR positioned itself differently as the environment changed, altering business needs and hence effectively led the business transformation of Live Strong and helped it charter rough weather."