"Micro,Small and Medium sized enterprises play an important role in the Mexican economy,mainly in the generations of jobs and their contribution to the gross domestic Product.The national development plan2012-2018 sees them as a strategic lever for national development and the generation of well being .However govt support has not been sufficient,in part because of the effects of the recent global economic development and the generation of well being,however government support has not been efficentin the part because of the effects of the recent global economic crisis.Therefore it is necessary to look for different strategies that contribute to their development,avoiding their stagnation and in many cases disappearance.In response to this problem,the present research was born with the purpose of contributing to these economic units by adopting the canvas businessmodel as a tool that contributes to its competitiveness."