A Marriage of Convenience

By: Series: . 2 ; 57Publication details: 2018-02-16Description: 4Subject(s): In: INDIAN MANAGEMENTSummary: How to maintain brand identity in an M and A Scenario The answer is Context Specific
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Article St. Francis Institute of Management and Research Available AR0678

How to maintain brand identity in an M and A Scenario The answer is Context Specific

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