Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 1936
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20230316112317.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 230316|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
100 ## - HEADING--PERSONAL NAME
- Personal name: Parameswaran M. G.
- Personal name: Jacob Isaac
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)37841: Keller Kevin Lane 1935, Strategic Brand Management, 2012