Advertising and Brand Communication by DDB Mudra for FBB (Record no. 9238)

MARC details
000 -LEADER
fixed length control field 00383nam a2200121Ia 4500
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MELISSA BONNIE FERNANDES (SFMMS1618-0057)
245 ## - TITLE STATEMENT
Title Advertising and Brand Communication by DDB Mudra for FBB
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. WIN/2018
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HRM-GEN
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising, Brand Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Barcode Date last seen Price effective from Koha item type
        MMS Project Report     06/20/2018 2018-06-20   PR2880 01/08/2021 01/08/2021 Project Report