Below the Line Activation an Effective Marketing Communication and Sales Promotion Tool. (Record no. 7832)

MARC details
000 -LEADER
fixed length control field 00438nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2013/MAR/PG0180
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Neema Rachit
245 ## - TITLE STATEMENT
Title Below the Line Activation an Effective Marketing Communication and Sales Promotion Tool.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St Francis Institute of Management and Research, Mumbai
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. WIN/2013
502 ## - DISSERTATION NOTE
Year degree granted 2011-2013
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Banerjee Sanchayita
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      Not for Issue PGDM Project Report     07/07/2016 SFIMAR   WIN/2013/MAR/PG0180 PG0180 01/08/2021 01/08/2021 Project Report