A Study on the Promotion Strategy and the Concept testing of Ads of Birla Sun Life Insurance Products (Record no. 7201)

MARC details
000 -LEADER
fixed length control field 00438nam a2200133Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SUM/2016/MAR/PG0273
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sameer Ashvin Vyas (SFPGDM15170022)
245 ## - TITLE STATEMENT
Title A Study on the Promotion Strategy and the Concept testing of Ads of Birla Sun Life Insurance Products
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St Francis Institute of Management and Research, Mumbai
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. SUM/2016
502 ## - DISSERTATION NOTE
Year degree granted 2015-2017
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      Not for Issue PGDM Project Report     12/10/2016 SFIMAR   SUM/2016/MAR/PG0273 PG0273 01/08/2021 01/08/2021 Project Report