Product and Brand Management (Record no. 41307)

MARC details
000 -LEADER
fixed length control field 00584 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250714160048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250714b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351425991
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RAO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name K. Venugopal Rao
9 (RLIN) 4404
245 ## - TITLE STATEMENT
Title Product and Brand Management
Remainder of title Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Himalaya Publishing House
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 458
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Product and Brand Management
9 (RLIN) 4405
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product and Brand Management
-- Product Life Cycle
-- Packaging Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/08/2025 4 558.40   658.827/RAO D02543 07/08/2025 698.00 07/08/2025 Book