Marketing Management (Record no. 40817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250410b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361599743 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta Prachi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Indian Cases |
| 250 ## - Edition | |
| Edition | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing Management Case Studies |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Aggarwal Ashita |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Majra Hufrish and et al |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 4373 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1865 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 4374 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 4375 |
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