Marketing Management (Record no. 40758)

MARC details
000 -LEADER
fixed length control field 00651 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250404162654.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250404b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
9 (RLIN) 2438
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 16th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 596
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Management
9 (RLIN) 2650
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev Alexander
9 (RLIN) 4314
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth Jagdish N.
9 (RLIN) 4315
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2025 13 0.00 2 2 658.8\KOT 013045 12/18/2025 11/22/2025 1300.00 03/17/2025 Book Annexed with Acc. No. 013085 with Case Laws (Location L9.4)
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2025 13 0.00     658.8\KOT 013044 03/17/2025   1300.00 03/17/2025 Book Annexed with Acc. No. 013084 with Case Laws (Location L9.4)
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2025         658.8 GUP 013084 04/10/2025     04/10/2025 Book Location L9.4
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2025         658.8 GUP 013085 04/10/2025     04/10/2025 Book Location L9.4