Modern Marketing Using AI (Record no. 40705)

MARC details
000 -LEADER
fixed length control field 00637 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250327132800.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250327b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789391030216
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.9
Item number UPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upadhyay Malay A.
9 (RLIN) 4152
245 ## - TITLE STATEMENT
Title Modern Marketing Using AI
Remainder of title Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. BPB Publications
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 312
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Modern Marketing using AI
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name M.A. Upadhyay
9 (RLIN) 4253
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/13/2025 10 0.00 659.9/UPA 012981 03/13/2025 799.00 03/13/2025 Book Location L10.2