Essentials of Marketing Research (Record no. 40045)

MARC details
000 -LEADER
fixed length control field 00594 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240910112445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240910b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332571198
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K.
9 (RLIN) 3925
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
Remainder of title Hands On Orientation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 432
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Research Design Formulation
-- Data Collection
-- Analysis and Reporting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     BMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 09/03/2024 17 0.00 658.83/MAL 012837 09/03/2024 765.00 09/03/2024 Book Location L6.4