Case Studies in Marketing Management (Record no. 40037)

MARC details
000 -LEADER
fixed length control field 00627 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240909151005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240909b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131761397
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar S. Ramesh
9 (RLIN) 3918
245 ## - TITLE STATEMENT
Title Case Studies in Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 378
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Management
9 (RLIN) 2650
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Strategies and Planning
-- Consumer Behaviour
-- New Market Offerings
-- Globalization of Markets
-- Case Studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     BMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 09/03/2024 17 0.00 658.8/KUM 012831 09/03/2024 700.00 09/03/2024 Book Location L6.4