Celebrity - As The Effective Channel of Brand Communication (Record no. 39572)

MARC details
000 -LEADER
fixed length control field 00451nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240713b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2024/MAR-GEN/PG1470
245 ## - TITLE STATEMENT
Title Celebrity - As The Effective Channel of Brand Communication
Statement of responsibility Omkar VIlas Vichare
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. WIN/2024
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-GEN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Effective Channel
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Communication
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Prof Neha Kothari
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3822
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3823
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   WIN_2024_000000000000000_MARGEN_PG1470   PGDM Project Report St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/13/2024   PG1470 07/13/2024 07/13/2024 Project Report