Examining the Impact of Zomato's Humour and Meme Based Marketing (Record no. 39567)

MARC details
000 -LEADER
fixed length control field 00449nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240712b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2024/MAR-SPE/PG1465
245 ## - TITLE STATEMENT
Title Examining the Impact of Zomato's Humour and Meme Based Marketing
Statement of responsibility Payal Ramnath Tiwari
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. WIN/2024
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-SPE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Zomato's
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Meme based Marketing
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Dr Monali Sharma
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3813
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3814
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Koha itemnumber Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   WIN_2024_000000000000000_MARSPE_PG1465   PGDM Project Report 78835 St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/12/2024   PG1465 07/12/2024 07/12/2024 Project Report