Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products (Record no. 39385)
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100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Uma Shankar Yadav |
245 ## - TITLE STATEMENT | |
Title | Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Associated Management Consultants |
Date of publication, distribution, etc | 2023 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vol 53 Issue 11 Pg 58-75 |
520 ## - SUMMARY, ETC. | |
SUMMARY, ETC. | The study aimed to identify women entrepreneurship in the handicraft sector, suggest marketing strategies, and develop strategies of sustainable development and capacity building of women in this sector. When the world suffered during the Covid-19 pandemic Indian migrant workers in other countries returned to their home countries because of job loss or cost cutting industry owners. In that situation women in the handmade industry emerged as new entrepreneurs. Managers, legislators and societal progress all profited from this. The handicraft industry was established to provide jobs for women living in rural and semi urban areas. By promoting fairness , marketing equilibrium and diverging marketing economies for inclusive development the growth of the handicraft industry improved sustainability. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Women entrepreneurship |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Capacity Building |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | One district One product |
700 ## - ADDITIONAL AUTHORS | |
Personal name | Ravindra Tripathi |
700 ## - ADDITIONAL AUTHORS | |
Personal name | Mano Ashish Tripathi |
700 ## - ADDITIONAL AUTHORS | |
Personal name | Parmod Kumar |
773 ## - HOST ITEM ENTRY | |
Title | Indian Journal of Marketing |
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Koha item type | Article |
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700 ## - ADDITIONAL AUTHORS | |
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700 ## - ADDITIONAL AUTHORS | |
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Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 11/23/2023 | AR1080 | 11/23/2023 | 11/23/2023 | Article |