Study on Impact of Digital Marketing on Consumer Behavior in B2C (Record no. 39239)

MARC details
000 -LEADER
fixed length control field 00472nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231025b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SUM/2023/MAR/PG1371
245 ## - TITLE STATEMENT
Title Study on Impact of Digital Marketing on Consumer Behavior in B2C
Statement of responsibility Ankit Sanjay Singh
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. SUM/2023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element B2C
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Prof. Neha Kothari
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3186
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3187
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2246
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   SUM_2023_000000000000000_MAR_PG1371   PGDM Project Report St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/25/2023   PG1371 10/25/2023 10/25/2023 Project Report