Marketing is Business (Record no. 39152)

MARC details
000 -LEADER
fixed length control field 01610nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231016b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Reema Bhaduri
245 ## - TITLE STATEMENT
Title Marketing is Business
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi
Name of publisher, distributor, etc Business world Media Pvt Ltd
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent Vol 42 Issue 24 Pg 70-73
520 ## - SUMMARY, ETC.
SUMMARY, ETC. The marketing landscape is rapidly changing due to technological advancements, shifting consumer expectations, and global events like the pandemic and war in Europe. Despite the rise of artificial intelligence, 73% of Indian marketers believe in human creativity, highlighting the importance of adaptability, creativity, and a customer-centric approach in the ever-evolving world of marketing. Today's customers value more than just digital experiences, and a combination of collection, care, and convenience is crucial for attracting and retaining customers. Experience-driven marketing is also essential, with 87% of marketers agreeing that brands are constructed through experiences. Over 80% of marketers agree that technologies like live streaming blur the lines between content and commerce, and 58% focus on infusing moments of joy into their campaigns. Effective marketing is crucial for sustainable growth, with customer-centric values, pricing power, brand resilience, repeat purchases, cost efficiencies, profits, partnerships, and shared objectives in business interactions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological Advancements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Expectations
700 ## - ADDITIONAL AUTHORS
Personal name Pratyaksh Dutta
773 ## - HOST ITEM ENTRY
Title Business World
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3070
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3071
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3072
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3073
700 ## - ADDITIONAL AUTHORS
-- 3074
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/16/2023   AR1054 10/16/2023 10/16/2023 Article