Advertising Effectiveness Fighting Between ECommerce and Traditional Retailers (Record no. 39144)

MARC details
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Personal name CHiang Nan Chao
245 ## - TITLE STATEMENT
Title Advertising Effectiveness Fighting Between ECommerce and Traditional Retailers
Remainder of title An Empirical study
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc America
Name of publisher, distributor, etc American research Institute
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent Vol 11 Issue No 1 Pg 76-82
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Electronic commerce has experience tremendous growth over the past twenty years and a driving force in retail industry. The American adult spend more time on their digital gadgets and do commerce. The Marketers spend more time on their digital gadgets and do commerce. The marketers have spent more advertising dollars on ecommerce as they can better target the potential buyers through programmatic, advertising particularly when they find the digital users are interested in particular products they browse. This study compares the advertising effectiveness on digital users and traditional retail shoppers. The results of this study reveal some useful insights for marketers in their future marketing endeavours
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
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Topical term or geographic name entry element Mobile commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ecommerce
700 ## - ADDITIONAL AUTHORS
Personal name Yingchuan Wang
773 ## - HOST ITEM ENTRY
Title Journal of Marketing Management
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Koha item type Article
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Holdings
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    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/11/2023   AR1052 10/10/2023 10/10/2023 Article