Understanding the Influence of Mobile In App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy (Record no. 39141)
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Devika rani Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding the Influence of Mobile In App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Associated Management Consultants |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 53 Issue No 7 Pg 08-29 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | the emergence of e-commerce, food ordering through mobile -app also witnessed significant growth akin to other products. However the consumer's switching rated for online food service provider was found to be high. The form of promotion mainly suggested was prime promotion. The descriptive research design was adopted to further the study it established that in app price promotion was positively associated with consumer advocacy and fully meditated the relationship between consumer engagement and advocacy. This study strongly recommended that food delivery app managers should frequently offer in app price discount coupons to their existing customers .Availing of promotional benefits would help spread positive word of mouth about food and service quality. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Engagement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Food Delivery app |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | In app price Promotion |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Balgopal Singh |
| 773 ## - HOST ITEM ENTRY | |
| Title | Indian Journal of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2995 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 208 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/07/2023 | AR1049 | 10/07/2023 | 10/07/2023 | Article |