A Detailed study on the Impact of Viral marketing on the Consumer Decision Process (Record no. 39137)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ritu Mehta |
| 245 ## - TITLE STATEMENT | |
| Title | A Detailed study on the Impact of Viral marketing on the Consumer Decision Process |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Lala Lajpatrai Institute of Management Journal of research |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol XV No 1 2023 Pg 59-82 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | Earlier marketing strategies were centered in how to get things on the market where they were subsequently purchased by customers Organizations had to improve their market and customer positioning as the economy grew. Viral marketing a strategy which enables people to distribute a message to to others has grown into one communication has become more crucial for business to sell themselves in the world of internet as communication has become more crucial If large number of receivers forward a message to large number of people the growth of message grows quickly. Business must adapt changes to remain competitive. Viral marketing can be used to increase brand awareness, leverage peer Influence and evoke emotional Responses. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Buying |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Jayesh Paliwal |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Puneet kaur saini |
| 773 ## - HOST ITEM ENTRY | |
| Title | Journal of Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
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| 700 ## - ADDITIONAL AUTHORS | |
| -- | 2965 |
| 700 ## - ADDITIONAL AUTHORS | |
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| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/06/2023 | AR1046 | 10/06/2023 | 10/06/2023 | Article |