Principles of Marketing (Record no. 38267)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00628 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602101909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SFIMAR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 17th Ed. |
| Classification number | 658.8 |
| Item number | KOT/ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 9 (RLIN) | 2506 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701 |
| Other physical details | Paperback |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 9 (RLIN) | 845 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Extending Marketing |
| -- | Designing a Customer Value-Driven Strategy and Mix |
| -- | Understanding the Marketplace and Consumer Value |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 9 (RLIN) | 2664 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Prafulla Y. Agnihotri |
| 9 (RLIN) | 2665 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 05/22/2023 | 16 | 0.00 | 1 | 1 | 658.8 KOT/ARM | 012674 | 11/07/2023 | 10/18/2023 | 919.00 | 05/22/2023 | Book | Location H 5.1 | ||||
| Dewey Decimal Classification | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 05/22/2023 | 16 | 0.00 | 5 | 8 | 658.8 KOT/ARM | 012673 | 02/24/2024 | 02/17/2024 | 919.00 | 05/22/2023 | Book | Location H 5.1 |