Marketing Management (Record no. 38252)

MARC details
000 -LEADER
fixed length control field 00736 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230602092204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230602b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 16th Ed.
Classification number 658.8
Item number KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
9 (RLIN) 2506
245 ## - TITLE STATEMENT
Title Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 596
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Management
9 (RLIN) 2650
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Understanding the Market
-- Designing Value
-- Managing Growth
-- Delivering Value
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller
9 (RLIN) 2651
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alexander Chernew
9 (RLIN) 2652
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jagdish N. Sheth
9 (RLIN) 2529
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name G. Shainesh
9 (RLIN) 2653
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 05/22/2023 16 0.00 3 1 658.8 KOT/KEL 012651 05/05/2025 09/20/2024 09/20/2024 1300.00 05/22/2023 Book Location H 5.1