Online Marketing (Record no. 38174)

MARC details
000 -LEADER
fixed length control field 00682 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230605112407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230605b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199239009
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GAY/CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Richard Gay
9 (RLIN) 2427
245 ## - TITLE STATEMENT
Title Online Marketing
Remainder of title Customer-Led Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Oxford University Press
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 538
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Online Marketing
9 (RLIN) 2675
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Online Marketing Planning Issues
-- New Marketing Environment
-- Website Development Design and Content
-- The Online Product
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alan Charlesworth
9 (RLIN) 2676
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rita Esen
9 (RLIN) 2677
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/02/2023 13 0.00 658.8/GAY/CHA 012690 06/02/2023 577.00 06/02/2023 Book Location H 4.3
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/15/2023 13 0.00 658.8/GAY/CHA 012747 06/15/2023 577.00 06/15/2023 Book Location H 4.3