Marketing Research (Record no. 38167)

MARC details
000 -LEADER
fixed length control field 00667 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230605111932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230605b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL/DAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Naresh K. Malhotra
9 (RLIN) 2420
245 ## - TITLE STATEMENT
Title Marketing Research
Remainder of title Applied Orientation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd.
Place of publication, distribution, etc. Noida
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 955
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Research
9 (RLIN) 854
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Research Design Formulation
-- Data Collection, Preparation Analysis and Reporting
-- Cases in Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Satyabhusan Dash
9 (RLIN) 2674
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/02/2023 13 0.00 1 658.83/MAL/DAS 012688 02/03/2024 10/10/2023 829.00 06/02/2023 Book Location I 7.6
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/02/2023 13 0.00 1 658.83/MAL/DAS 012689 10/25/2024 07/12/2024 829.00 06/02/2023 Book Location I 7.6