Strategic Brand Management (Record no. 38118)

MARC details
000 -LEADER
fixed length control field 00538nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230410b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789382127253
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramkishen Y.
245 ## - TITLE STATEMENT
Title Strategic Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Ane Books Pvt. Ltd.
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 310
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Positioning
-- Brand Activation
-- Rural Branding
-- Retail Branding and Private Label Strategy
700 ## - ADDITIONAL AUTHORS
Personal name Dutta Nalini
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2346
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1968
700 ## - ADDITIONAL AUTHORS
-- 2347
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Koha date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification   658_827000000000000_RAM_DUT   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 04/10/2023 2023-04-10 1 D02361 02/29/2024 02/24/2024 04/10/2023 Book Location I 3.5