Study on Effectiveness of Viral Marketing On Brand Image of FMCG Companies (Record no. 38054)

MARC details
000 -LEADER
fixed length control field 00461nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230403b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2020/MAR-SPE/PG1195
245 ## - TITLE STATEMENT
Title Study on Effectiveness of Viral Marketing On Brand Image of FMCG Companies
Remainder of title Alankruta Srideshpande
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. WIN/2020
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-SPE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Viral Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term FMCG Companies
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Prof. Jestin Johnny
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2256
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     PGDM Project Report St. Francis Institute of Management and Research St. Francis Institute of Management and Research 04/03/2023 PG1195 04/03/2023 04/03/2023 Project Report