Marketing Research and Consumer Behaviour (Record no. 38028)

MARC details
000 -LEADER
fixed length control field 00467nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230401b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125914761
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sumathi S.
245 ## - TITLE STATEMENT
Title Marketing Research and Consumer Behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Vikas Publishing House
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 761
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Consumer Behaviour
700 ## - ADDITIONAL AUTHORS
Personal name Saravanavel P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2223
700 ## - ADDITIONAL AUTHORS
-- 2224
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Koha date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification   658_834200000000000_SUM_SAR   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 04/01/2023 2023-04-01 1 D02290 11/23/2023 11/11/2023 04/01/2023 Book Location I 3.6