Brand Management (Record no. 37861)

MARC details
000 -LEADER
fixed length control field 00616nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230317b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180522833
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sagar Mahim
245 ## - TITLE STATEMENT
Title Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Ane Books Pvt. Ltd.
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 214
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Elements of Brand Management
-- Brand Identity
-- Brand Image
-- Brand Personality
-- Brand Communication
-- Brand Positioning
-- Brand Extension
-- Product Management
-- Brand Equity
700 ## - ADDITIONAL AUTHORS
Personal name Singh Deepali
-- Gupta Achintya
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1967
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1968
700 ## - ADDITIONAL AUTHORS
-- 1969
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Piece designation (barcode) Koha date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   658_827000000000000_SAG_SIN   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2023 2023-03-17 D02139 03/17/2023 03/17/2023 Book Location I 3.5