Global Marketing (Record no. 37853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230316b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131711958 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen Svend |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| Remainder of title | Decision-Oriented Approach |
| 250 ## - Edition | |
| Edition | 3rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 717 |
| Other physical details | Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Market Entry Strategies |
| -- | Global Marketing Programme |
| -- | Global Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1952 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Inventory Details | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_840000000000000_HOL | PGDM | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/16/2023 | 2023-03-16 | D02131 | 03/16/2023 | 03/16/2023 | Book | Location K 1.1 |