Managing Marketing (Record no. 37842)

MARC details
000 -LEADER
fixed length control field 00647nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230316b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Capon Noel
245 ## - TITLE STATEMENT
Title Managing Marketing
Remainder of title Applied Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Wessex Inc
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 677
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing and the Firm
-- Fundamentals Insights for Strategic Marketing
-- Transition to Strategic Marketing
-- Strategic Marketing
-- Implementing the Market Strategy
-- Secure Support from Other Functions
-- Special Marketing Topics
700 ## - ADDITIONAL AUTHORS
Personal name Singh Siddharth Shekhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1937
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1938
700 ## - ADDITIONAL AUTHORS
-- 1939
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Piece designation (barcode) Koha date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   658_802000000000000_CAP_SIN   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/16/2023 2023-03-16 D02121 03/16/2023 03/16/2023 Book Location I 3.4