Strategic Brand Management (Record no. 37840)

MARC details
000 -LEADER
fixed length control field 00679nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230316b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Remainder of title Building Measuring and Managing Brand Equity
250 ## - Edition
Edition 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 695
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Management
-- Brand Positioning and Values
-- Measuring and Interpreting Brand Performance
-- Growing and Sustaining Brand Equity
-- Closing Perspectives
-- Opening Perspectives
700 ## - ADDITIONAL AUTHORS
Personal name Parameswaran M. G.
-- Jacob Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Piece designation (barcode) Koha date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   658_827000000000000_KEL_PAR   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/16/2023 2023-03-16 D02120 03/16/2023 03/16/2023 Book Location I 3.5