Rural Marketing (Record no. 37834)

MARC details
000 -LEADER
fixed length control field 00675nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230316b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178085760
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Krishnamacharyulu S. G.
245 ## - TITLE STATEMENT
Title Rural Marketing
Remainder of title Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 397
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Management Perspective
-- Rural Economy
-- Rural Marketing
-- Consumer Behaviour
-- Marketing Information System
-- Selecting and Attracting Markets
-- Product Strategy
-- Pricing Strategy
-- Promotion Strategy
-- Distribution Strategy
700 ## - ADDITIONAL AUTHORS
Personal name Ramakrishnan Lalitha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1922
700 ## - ADDITIONAL AUTHORS
-- 1923
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Piece designation (barcode) Koha date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   658_804000000000000_KRI_RAM   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/16/2023 2023-03-16 D02114 03/16/2023 03/16/2023 Book Location I 3.4