Marketing Management (Record no. 37822)

MARC details
000 -LEADER
fixed length control field 00592nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230315b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178086545
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - Edition
Edition 11th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 706
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Understanding Marketing Management
-- Analyzing Marketing Opportunities
-- Developing Market Strategies
-- Shaping the Market Offering
-- Managing and Delivering Marketing Programs
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1897
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1865
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Koha issues (times borrowed) Koha renewals Piece designation (barcode) Koha date last seen Koha date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification   658_800000000000000_KOT   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/15/2023 2023-03-15 2 1 D02103 04/08/2024 03/19/2024 03/15/2023 Book Location I 3.2