Marketing Management (Record no. 37792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230113b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ashish Hathi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | L. N. Wellingkar Institute of Management Development and Research |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 460 |
| Other physical details | Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Consumer Buying Behaviour |
| -- | Marketing Communication |
| -- | Marketing Planning Performance and Control |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1864 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1865 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_800000000000000_HAT | PGDM | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 01/13/2023 | D02095 | 01/13/2023 | 01/13/2023 | Book | Location I 3.2 |