Data Driven Marketing (Record no. 37508)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01236nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220824b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Amit Das |
| 245 ## - TITLE STATEMENT | |
| Title | Data Driven Marketing |
| Remainder of title | A Business Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Lala Lajpatrai Institute of Management |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol X No 2 July - December 2018 Pg 48 -54 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | Data driven marketing refers to strategies built on insights pulled from the analysis of big data collected through consumer interactions and engagements, to form predictions about future behavior. Usage and activation of data often in automated in semi automated manner allows for a significantly more optimized media and creative strategy. The paper focuses on how data driven marketing play vital role to increase market share. The Purpose of third paper is to provide insights into the benefits of data driven services marketing and provide a conceptual framework for strategy development which will help to link traditional and new sources of customer data for strategy formulation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Decision making |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Hardik Bhanushali |
| 773 ## - HOST ITEM ENTRY | |
| Title | Lala Lajpatrai Institute of Management Journal of Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1367 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1368 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 1369 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 08/24/2022 | AR1000 | 08/24/2022 | 08/24/2022 | Article |