Influence of Celebrity Advertising on Consumer Purchase Decisions Among Young People in Mumbai Region (Record no. 37357)

MARC details
000 -LEADER
fixed length control field 00473nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220719b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2022/MAR-SPE/PR5003
245 ## - TITLE STATEMENT
Title Influence of Celebrity Advertising on Consumer Purchase Decisions Among Young People in Mumbai Region
Statement of responsibility Sowmya Dediga
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. WIN/2022
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-SPE
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Celebrity Advertising on Consumer Purchase Decisions
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Dr. Simmi Prasad
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1023
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   WIN_2022_000000000000000_MARSPE_PR5003   MMS Project Report St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/19/2022   PR5003 07/19/2022 07/19/2022 Project Report