Indian Luxury Brands during Covid-19 (Record no. 37055)

MARC details
000 -LEADER
fixed length control field 01318nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anuradha Yadav
245 ## - TITLE STATEMENT
Title Indian Luxury Brands during Covid-19
Remainder of title Evidence
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Vishakhapatnam
Name of publisher, distributor, etc Gitam Insitute of Management
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent Vol: 19, Issue 3, July-Sept, 2021, Pages 44-63
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Pandemics hurt economics and businesses and the luxury sector will be hurt as consumers cut spending to brace up for the economic downtrend. The recent COVID-19 virus outbreak is no exception. Developing economics like India can observe travel restrictions, global economic recessions resulting in job cuts, and changing consumer spending power. Wile the sluggish growth rate of the Indian luxury sector did not increase despite swift economic recovery from the pandemic lockdown and resumption of industrial activity, it underlined the necessity for strategic level adjustments in this overly vulnerable industry's response to future crises. The conclusions gathered from this study can assist luxury brand managers and strategies in dealing better with the crises circumstances that may arise in the future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Covid-19
700 ## - ADDITIONAL AUTHORS
Personal name Shivani Narwal
773 ## - HOST ITEM ENTRY
Title Gitam Journal of Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1292
700 ## - ADDITIONAL AUTHORS
-- 1293
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/23/2022 2022-06-23   AR0973 06/23/2022 06/23/2022 Article