Social Media as an Effective Marketing Tool (Record no. 36713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211207b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siddharth Shriram Shimpi |
| 245 ## - TITLE STATEMENT | |
| Title | Social Media as an Effective Marketing Tool |
| Remainder of title | An Empirical Study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Associated Management Consultants Pvt. Ltd. |
| Date of publication, distribution, etc | July 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol. 48, Issues 07, July, 2018, Pages 36 - 49 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | Social media has introduced a unique aspect to marketing strategy, where once companies dictated what was said about their brands to a passive audience, consumers have become the creators and distributors of these messages. Designing communication for social media is a different ball game with increasing awareness and impatient audience, rising competition, and cost. This study confirmed the mediating role of impression management in electronic word-of-mouth and social media on branding of management institutes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Social Media |
| -- | Management Institutes |
| -- | Branding |
| -- | Electronic word-of -mouth |
| -- | Social Image |
| 773 ## - HOST ITEM ENTRY | |
| Title | Indian Journal of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1155 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Inventory Details | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 12/07/2021 | 2021-12-07 | AR0915 | 12/07/2021 | 12/07/2021 | Article |