Effectiveness of Advertisement on OTT Platforms (Record no. 36711)

MARC details
000 -LEADER
fixed length control field 00389nam a22001337a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211206b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2021/MAR-GEN/PG1024
245 ## - TITLE STATEMENT
Title Effectiveness of Advertisement on OTT Platforms
Statement of responsibility Selvakumar Karuneegar
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc SFIMAR
Date of publication, distribution, etc. WIN/2021
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-GEN
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Avertisement
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Prof. Jackson John
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1026
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   WIN_2021_000000000000000_MARGEN_PG1024   PGDM Project Report St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/06/2021 PG1024 12/06/2021 12/06/2021 Project Report