Why Modern Marketers Must be Data-Driven (Record no. 36203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210722b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lloyd Mathias |
| 245 ## - TITLE STATEMENT | |
| Title | Why Modern Marketers Must be Data-Driven |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | BW Businessworld Media Pvt. Ltd. |
| Date of publication, distribution, etc | 4th June, 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Business World, Vol 40, Issue No. 16, 21st May - 4th June, 2021, Page No. 26-27 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective. Even then, there is an overabundance of data availability today, and not all of it provides terrific insights. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 971 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 07/22/2021 | AR0896 | 07/22/2021 | 07/22/2021 | Article |