Advertising and promotion: An Integrated Marketing Communication (Record no. 36079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00231 a2200085 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch |
| 9 (RLIN) | 767 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: An Integrated Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2017 |
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