Marketing and Technology a Strategic Co-alignment A Case Based Study (Record no. 35997)

MARC details
000 -LEADER
fixed length control field 01470nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Amit Kundu
9 (RLIN) 648
245 ## - TITLE STATEMENT
Title Marketing and Technology a Strategic Co-alignment A Case Based Study
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-07-20
300 ## - PHYSICAL DESCRIPTION
Extent 15
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 1
Volume/sequential designation 12
9 (RLIN) 650
520 ## - SUMMARY, ETC.
Summary, etc. "Firms in high Technology markets are growing at twice the reate of the Economy as a whole and have generated significant returns for their shareholders in recent years. Despite the rapid growth and profit earning capability of the market, developed nation charaterized by technology intensive markets it has found that three critical capabilities of the firm namely marketing Research and Development and Operations that influence the performance of the firms. The present research work examines the relative importance attached to different levels of three capability measures in respect of Technological innovation of the firm in the specific sector as a case. The estimation of the relative importance of the attributes such as Marketing R & D Operations and also the relative importance of the different levels of different attributes is done through conjoint analysis."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 649
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Conjoint Analysis
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Operations
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Performance
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term R & D
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing. Technology
773 ## - HOST ITEM ENTRY
Title The Great Lakes Herald
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramanuj Majumdar
9 (RLIN) 651
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0739 02/24/2021 02/24/2021 Article