Power of Scent Marketing to Influence Consumer Behavior (Record no. 35985)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rupa Rathee |
| 9 (RLIN) | 612 |
| 245 ## - TITLE STATEMENT | |
| Title | Power of Scent Marketing to Influence Consumer Behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018-09-21 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 14 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 9 |
| Volume/sequential designation | 48 |
| 9 (RLIN) | 614 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Smell of food cooking in the kitchen can involve numerous thoughts of good experiences while enjoying that food. This same effect is used by scent merketers to emotionally connect with customers in case of other products besides food. Hence, the current paper attempted to study previous literature relating to the use of scent marketing as well as cited certain instances where this technique is being applied. The study is novel in its approach of viewing behavioral responses to scent and use of technology in scenting the environments. The study also provided certain propositions which can be tested in future research studies." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 613 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Consumer behavior |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Mood |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Retail |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Scent marketing |
| 773 ## - HOST ITEM ENTRY | |
| Title | INDIAN JOURNAL OF MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pallavi Rajan |
| 9 (RLIN) | 615 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0821 | 02/24/2021 | 02/24/2021 | Article |