Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India (Record no. 35951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01561nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gouranga Patra |
| 9 (RLIN) | 505 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019-03-28 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 12 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 3 |
| Volume/sequential designation | 12 |
| 9 (RLIN) | 507 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Employer brands is the image of the organization as an employer. employers value propositions communicate that image to the existing as well as potential employees. It reinforces why talented people would like to join and stay with an organization. Today, the nature of work is confronted with many challenges for staffing knowledge-based hign performance work place, with greater demands on employee competencies, diverse workforce, and growing global shortfalls of talented applicants. This study focussed on the ITeS sector in Eastern India. The thoughts of Gen Y graduates and post graduates were analyzed by the help of primary data obtained through a random sample survey conducted between November 2017 to May 2018 as to have deeper insights into application of various ingredients of employer branding and their underlying theme for effectiveness in the global ITeS organizations." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Human Resource Management |
| 9 (RLIN) | 506 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Digital economy |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Gen Y |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | high performance |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | ITeS sector |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Employee branding |
| 773 ## - HOST ITEM ENTRY | |
| Title | PRABANDHAN: INDIAN JOURNAL OF MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chinmaya Kumar Dash |
| -- | Indranil Mukhopadhyay |
| 9 (RLIN) | 508 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0863 | 02/24/2021 | 02/24/2021 | Article |