Growing Complexities in Marketing with Special Reference to Customer Engagement (Record no. 35942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01186nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gagan Bhatia |
| 9 (RLIN) | 475 |
| 245 ## - TITLE STATEMENT | |
| Title | Growing Complexities in Marketing with Special Reference to Customer Engagement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018-02-16 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 2 |
| Volume/sequential designation | 9 |
| 9 (RLIN) | 477 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer engagement is a business communication connection between an external stakeholder and an organization through various channels of correspondence.Emerging phenomenon witnesses complex factors governing the choices of producers and consumers. Intense competition is set in both quality of the product and price.The degree to which a company succeeds in creating an intimate long-term relationship with the customer or external stakeholder. The research article indicates that companies are going beyond traditional customer satisfaction or relationship programmes to develop new ways to ensure that customers are engaged in all of their interactions with the company. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 476 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Customer engagement |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Growing Complexities |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Marketing |
| 773 ## - HOST ITEM ENTRY | |
| Title | JOURNAL OF RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0675 | 02/24/2021 | 02/24/2021 | Article |