Integrated Marketing Communication A Case Review of RaOne Movie (Record no. 35845)

MARC details
000 -LEADER
fixed length control field 00920nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shilpa C Shinde
9 (RLIN) 168
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication A Case Review of RaOne Movie
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-08-07
300 ## - PHYSICAL DESCRIPTION
Extent 9
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 1
Volume/sequential designation X
9 (RLIN) 170
520 ## - SUMMARY, ETC.
Summary, etc. "The idea of Integrated Marketing Communications (IMC) comes from advertisers, which emphases focusing on targeted group of customer for marketing and selling the brand it also focus on customers preferences purchasing designs media introduction and different brand components. This combinations of IMC marketing plan is light of the fact that innovative marketing plan has changed face of business partners boundary."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 169
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Integrated Marketing Communication
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand
773 ## - HOST ITEM ENTRY
Title JOURNAL OF RESEARCH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0782 02/24/2021 02/24/2021 Article