Branding Efforts of Snapdeal and the Quest for Profits: a Case Study (Record no. 35801)

MARC details
000 -LEADER
fixed length control field 01501nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomason Rajan
9 (RLIN) 18
245 ## - TITLE STATEMENT
Title Branding Efforts of Snapdeal and the Quest for Profits: a Case Study
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019-03-28
300 ## - PHYSICAL DESCRIPTION
Extent 11
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 3
Volume/sequential designation 49
9 (RLIN) 20
520 ## - SUMMARY, ETC.
Summary, etc. "Snapdeal the Indian online retail firm, started its journey as a discount coupon service and moved on to the marketplace model after the founders Kunal Bahl and Rohit Bansal made a trip to China. With steady growth in business, the company started focusing on branding and positioned itself on the wide product assortment platform. Using several campaigns and roping in brand ambassadors, including Bollywood actor Aamir Khan, the brand achieved it starget of registered customers, sellers, and delivery points. The case discussed the steps taken by the founders to build the brand and turn it profitable. The nuances stated in the case will help students in marketing to understand the need to balance campaign spends with brand profits and also make them appreciate the multiple challenges that entrepreneurs face while building brands."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
9 (RLIN) 19
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term celebrities in e-commerce campaigns
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term profits from online retail
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Snapdeal
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Snapdeal 2.0
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Struggle for profits
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Branding
773 ## - HOST ITEM ENTRY
Title INDIAN JOURNAL OF MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob Alexander
9 (RLIN) 21
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0864 02/24/2021 02/24/2021 Article