Understanding the Impact of Celebrity Endorsement and Buying Behavior of Consumer on Brands (Record no. 35624)

MARC details
000 -LEADER
fixed length control field 00422nam a2200133Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2020/MAR/PR4105
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thakur Paras Pralhad P
245 ## - TITLE STATEMENT
Title Understanding the Impact of Celebrity Endorsement and Buying Behavior of Consumer on Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis institute of Management and Research
Place of publication, distribution, etc. Mumbai
Date of publication, distribution, etc. WIN/2020
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-SPE
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dr. Simmi Prasad
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      Not for Issue MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/19/2020 SFIMAR   WIN/2020/MAR/PR4105 PR4105 02/06/2021 02/06/2021 Project Report