Marketing to Millennials (Record no. 34370)

MARC details
000 -LEADER
fixed length control field 00540nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814433225
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number FRO/GAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fromm Jeff
245 ## - TITLE STATEMENT
Title Marketing to Millennials
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. AMACOM
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 202
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Consumer Behavior
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Young Adult Consumer Attitudes
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Target Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Garton Christie
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
      Not for Issue MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/02/2018 SWAMI BOOK HOUSE 1899.00 3081/2018-10-27 2 658.834 FRO/GAR 011947 04/22/2021 04/22/2021 1899.00 01/22/2021 Reference Copy Location Reference